The Deep Specialization™ Podcast

Corey Quinn

Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you'll hear from 7, 8, and 9-figure founders and executives who've been wildly successful by taking a vertical or multi-vertical approach to growing their business.You'll hear stories about how they started, what they did to grow their business and ultimately what made them a success. If you're thinking about focusing your business on one or more verticals, this show is for you.

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The Deep Specialization™ Podcast

Episodes (138)

Oct 12, 2025 How This Agency Owner Scaled to Their Most Successful Year Yet
Oct 11, 2025 Copy This Sales Strategy, It’ll Blow Up Your Agency
Sep 24, 2025 Give me 76 seconds and I’ll Help You Scale Your Agency

The Deep Specialization™ Podcast

Oct 12, 2025
23¾ minutes
16 MB

In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggling sports teams, banks, and restaurants to becoming a specialized leader in digital health marketing. Chris shares how their team went from struggling with unpredictable referrals to scaling consistently in one of the fastest-growing industries. He opens up about the turning points, the doubts, and the breakthroughs that led to their best year ever. If you’ve ever wondered whether narrowing your focus is worth it, this conversation will give you both the st...

The Deep Specialization™ Podcast

How This Agency Owner Scaled to Their Most Successful Year Yet

Corey Quinn

00:00 -22:54