In the Pit with Cody Schneider | Marketing | Growth | Startups

Cody Schneider

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

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In the Pit with Cody Schneider | Marketing | Growth | Startups

Episodes (64)

Dec 29, 2025 You Should Only Focus on Increasing Branded Search Volume in 2026
Dec 22, 2025 Find All the Citations ChatGPT is Using to Answer Your Target Customer's Questions
Dec 11, 2025 Ranking Your New Startup Domain for Your Brand Name

In the Pit with Cody Schneider | Marketing | Growth | Startups

Dec 29, 2025
4½ minutes
5 MB

Your “source of truth” for customer acquisition isn’t GA4. It’s what people tell you when they sign up — and right now, that story is changing fast. In this episode, we unpack a simple but brutally effective tactic: adding a required “How did you hear about us?” field to your signup form — and using that data to understand where real discovery is happening. The surprise? More and more B2B customers are saying social media, even when analytics tools claim otherwise. But here’s the deeper shift: organic social is hard to measure… unless you track the right...

In the Pit with Cody Schneider | Marketing | Growth | Startups

You Should Only Focus on Increasing Branded Search Volume in 2026

Cody Schneider

00:00 -03:36