Confessions of a Higher Ed Social Media Manager

Jenny Li Fowler

Confessions of a Higher Ed Social Manager returns with new host Jenny Li Fowler! Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. We’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team. Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify Podcast Network.

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Confessions of a Higher Ed Social Media Manager

Episodes (71)

Thu May 14th Ep. 66: Remember When Social Media Was Actually Social?
Apr 30th Ep. 65: How the Comments Became the Main Character
Apr 16th Ep. 64: How Northeastern Turned a Commencement Announcement Into a Moment

Confessions of a Higher Ed Social Media Manager

May 14, 2026
60 minutes
55 MB

Jenny Li Fowler sits down with Erica Colaianne, Director of Content Strategy and Audience Development at the University of Michigan, and Kellen Manning, Director of Digital and Social Media Content at Penn State University, for an honest conversation about how social media in higher education has evolved over the last decade. From the early days of Twitter and live tweeting to today’s algorithm-driven, entertainment-focused landscape, the trio reflects on what’s changed, what hasn’t, and what higher ed marketers need to rethink moving forward. This episode is packed with practical insights for enrollment marketers, higher educat...

Confessions of a Higher Ed Social Media Manager

Ep. 66: Remember When Social Media Was Actually Social?

Jenny Li Fowler

00:00 -59:50