Rooted in Retail

Crystal Vilkaitis

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to...

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Rooted in Retail

Episodes (238)

Sunday From Store Bottleneck to Retail Visionary
Sun Feb 15th Building a Resilient and Profitable Store with Patrick Retzer
Sun Feb 8th Disrupting the Resale Industry with Jessica Rennard

Rooted in Retail

Feb 22, 2026
24½ minutes
17 MB

How do you stop being the "easy solution" and start building a team that thinks for themselves? Sarah LoBue, co-owner of Main Street Florist and an industry educator, joins the show to discuss her 15-year evolution from a "baptism by fire" beginner to a retail strategist. In this episode, Sarah breaks down the mindset shifts required to overcome decision fatigue, the tactical "1-3-1" rule for employee problem-solving, and how to use social media as a genuine "window" into your shop rather than a static advertisement. [2:40] Sarah’s journey of taking over a shop with zero ex...

Rooted in Retail

From Store Bottleneck to Retail Visionary

Crystal Vilkaitis

00:00 -24:26