Marketing Dilemmas

Cognism

It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.

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Marketing Dilemmas

Episodes (111)

Jan 20th The Wrap Up Dilemma: Predictions for 2026 with Amy Collins, Demand Generation Content Manager at Cognism
Jan 6th The video confidence dilemma: Getting your team creating in the age of AI with Lisa Vecchio, Senior Director of Marketing at Veed
Dec 16, 2025 The Unified AI GTM Dilemma with Brandon Redlinger, Fractional VP of Marketing

Marketing Dilemmas

Jan 20, 2026
49¾ minutes
88 MB

A special episode to kick off the year, and to close a chapter. In this wrap-up, Liam and Amy Collins (Demand Gen Content Manager at Cognism) look back across 17 episodes of Marketing Dilemmas and pull out the three themes that kept showing up again and again: Demand gen is the strategy… but measurement and process are still stuck in lead gen thinking. Zero-click is changing the buyer experience - people meet your brand long before they ever hit your site. AI is a multiplier, and it’s exposing shaky foundations in data...

Marketing Dilemmas

The Wrap Up Dilemma: Predictions for 2026 with Amy Collins, Demand Generation Content Manager at Cognism

Cognism

00:00 -47:57