Sales Signals

Cognism

Sales Signals is a podcast for revenue leaders who don’t just look at data - they act on it. Each episode breaks down the signals shaping modern sales teams through a simple lens: Data. Insight. Action. From misleading metrics to high-impact indicators, we uncover the stories behind the numbers and what decision-makers should do next. If you’re responsible for revenue and want to move beyond dashboards into decisive execution, this show is for you.

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Sales Signals

Episodes (110)

Today Why sales coaching is broken and how to fix it with Kevin Beales, CEO and founder of MySalesCoach
Wed Apr 15th Why some Sales training might not change behaviour, with Mark Wills, CEO and Founder of Perception Selling.ai
Wed Apr 1st How job change signals unlock pipeline with Johnny Stiffell, Mid-Market AE at Cognism

Sales Signals

Apr 29, 2026
31 minutes
56 MB

Kevin Beales, CEO and founder of My Sales Coach, joins the Sales Signal podcast to unpack why sales coaching remains one of the most overlooked levers in sales performance. Despite clear data showing a 60% performance difference between frequently coached and uncoached reps, most managers spend less than 5% of their time on true coaching. Kevin shares what the data really shows, why experienced reps are often the most neglected, and the practical framework - coaching plans, cadence, and conversation discipline - that separates real coaching from pipeline reviews dressed up as one-to-ones.

Sales Signals

Why sales coaching is broken and how to fix it with Kevin Beales, CEO and founder of MySalesCoach

Cognism

00:00 -30:43