The Family in Business Podcast

Metropole Mastermind

"For families who build businesses, and businesses that strengthen families” Running a business with family is one of the most rewarding things you can do. It's also one of the hardest. The Family in Business podcast is for Australian family business owners who want to grow a thriving, profitable business together - without letting it strain the relationships that matter most. Each week, hosts Mark and Caroline Creedon share honest conversations, practical strategies, and real-world insights drawn from over three decades of experience helping family businesses across Australia grow, scale, and plan for the future. Whether you're just starting to br...

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The Family in Business Podcast

Episodes (136)

Tuesday What Your Family Business Actually Sells (Most Get This Wrong)
Tue May 19th Families in Business: Are You Running the Business or Is It Running You?
Tue May 12th You're Selling The Wrong Thing And It's Costing Your Family Business Clients

The Family in Business Podcast

May 26, 2026
16 minutes
13 MB

Ask your team what your business sells, then ask your business partner, and then ask yourself. If you get three different answers, there’s a good chance this episode will change the way you think about your business. One of the biggest mistakes business owners make is believing they are selling the service, when in reality, what people are actually buying is something very different. In this episode, Mark and Caroline unpack what your true product actually is, why so many business owners get it wrong, and what happens when you finally start leading with th...

The Family in Business Podcast

What Your Family Business Actually Sells (Most Get This Wrong)

Metropole Mastermind

00:00 -16:02