Operators

Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

In the world of ecommerce, a legendary text group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world’s biggest brands have denied its existence for years, until now. Four titans known as the “Operators” are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Sean Frank (CEO, Ridge), Jason Panzer (President, HexClad), Mike Beckham (CEO, Simple Modern) & Matt Bertulli (Founder, Pela Case x Lomi).

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Operators

Episodes (193)

Wednesday Opening Retail Stores vs. Going Wholesale: What the Numbers Say
Jun 24th Our 2026 Ecommerce Audit: Wins, Mistakes, Lessons & What’s Next
Jun 18th How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO

Operators

Jul 1, 2026
1¼ hours
70 MB

Should you open your own stores, or let the big retailers do the heavy lifting? Curtis Matsko (CEO, Portland Leather Goods), Matt Bertulli (CEO, Pela Case & Lomi), and Mike Beckham (CEO, Simple Modern) go head to head on one of the biggest channel decisions a consumer brand will face. Curtis went from a spite-signed lease to 16 owned stores, while Mike turned a $9 million Sam’s Club bet into 10,000 wholesale doors. This episode breaks down these two different paths and what each model actually costs you in competency, capital, and control, why the wrong channel for your...

Operators

Opening Retail Stores vs. Going Wholesale: What the Numbers Say

Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

00:00 -01:16:10