Worth Your Salt

Salt Marketing

Worth Your Salt is the Med Spa Marketing podcast for wellness practice owners who want to attract more ideal clients, build trust before the first appointment, and grow with a marketing strategy that actually works. Hosted by Jennifer Orechwa, founder of Salt Marketing, Worth Your Salt helps med spa owners, aesthetic practices, functional wellness providers, medical practices, fitness studios, and other health and wellness businesses understand what it takes to get found, get trusted, and get booked in today’s competitive marketplace. Each episode delivers practical, sustainable marketing strategies for growing your practice through clear messaging, SEO, website optimization, content ma...

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Worth Your Salt

Episodes (87)

Thu May 7th Stop Posting, Start Publishing: Why You Need To Write A Book For Your Wellness Business
Apr 23rd Turn Your Wellness Expertise into Scalable Income
Apr 9th The Marketing System Every Med Spa Needs to Get Found and Get Booked

Worth Your Salt

May 7, 2026
34¼ minutes
31 MB

Stop Posting, Start Publishing: Why You Need To Write A Book For Your Wellness Business If you’ve ever thought about writing a book but weren’t sure where to start—or whether it would actually grow your business—this episode is for you. In this conversation, Jennifer Orechwa sits down with content strategist and ghostwriter Daria Anne DiGiovanni to explore how wellness practitioners can write a book for their business to build authority, attract ideal clients, and stand out in a crowded market. You’ll learn why a book is more than just a passion project—it’s a power...

Worth Your Salt

Stop Posting, Start Publishing: Why You Need To Write A Book For Your Wellness Business

Salt Marketing

00:00 -34:13