Customer Led Growth

Testbox

Welcome to Customer Led Growth, a podcast where we explore the strategies and insights needed for businesses to achieve growth through putting their customers first. Join hosts Olivier Labbe and Sam Senior as they dive deep into topics like product-led growth, customer-led growth, and sales-led growth, and meet with some of the top sales and marketing leaders in SaaS to discuss topics like: - Sales and marketing alignment - Product-led, sales-led, and customer-led growth models - The future of tech sales - How buyers want to buy software today

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Customer Led Growth

Episodes (12)

Aug 9, 2023 Leveraging Data and AI for Customer-Led Growth with Brendan Short
Aug 1, 2023 Building Communities and Adding Value: The Keys to Software Marketing in Today's Market with Jordan Greene
Jul 25, 2023 Sales Reps, AI, and Pricing: Exploring the Evolving Landscape of Software Sales with Jason Widup

Customer Led Growth

Aug 9, 2023
35 minutes
32 MB

In this intriguing podcast, Brendan Short, the CEO and Co-founder of Groundswell, explains their innovative approach to customer-led growth and their mission to reshape product-led growth (PLG) by harnessing data signals to enhance sales engagement. Brendan introduces Groundswell as a platform that marries the best of PLG and sales-led strategies, aiming to create seamless interactions between buyers and sellers. The conversation covers the challenges of accessing and interpreting data, the evolving role of databases in sales, and the introduction of AI-powered customization for lead engagement. Through Brendan's insights, the podcast offers a glimpse into the future of SaaS sales...

Customer Led Growth

Leveraging Data and AI for Customer-Led Growth with Brendan Short

Testbox

00:00 -35:07