From A to B

Shiva Manjunath

Conversations with interesting people across the digital marketing spectrum about all things experimentation.

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From A to B

Episodes (68)

Mar 18th Testing Tools: Build? Or Buy? ft. Jonas Alves
Feb 11th Where Are The Ethics In Experimentation?! ft. AJ Long
Jan 14th How to Remove Emotion from Data Analysis ft. Gerda Thomas

From A to B

Mar 18, 2026
40½ minutes
91 MB

A/B testing tools - all they do is randomize traffic. So why are we spending thousands of dollars for it? Jonas "Elvis" Alves (of AB Smartly) joined the pod to discuss some of the major challenges in building A/B testing tools. It kinda started in a way I had no idea it would - that you're not buying a testing tool, but buying a... trust platform? Jonas throws some shade at other testing tools, but I bleep it out, don't worry ;) . (And thankfully, he doesn't sales pitch at all. ) <...

From A to B

Testing Tools: Build? Or Buy? ft. Jonas Alves

Shiva Manjunath

00:00 -39:37