Partners In Possibility

Plus Company

In an ever-changing world it’s all about staying connected, building connections, and seeing where the next collaboration takes a marketing campaign. From an initial brief to the follow-through, teamwork, and final execution:What paths are going to make a campaign’s success more than a possibility?Join host Brett Marchand, CEO of Plus Company—an agency that networks marketing departments, creatives, and strategic consultancies— as he talks with other thought leaders about the right choices to make your clients’ next campaigns drive forward.This…is Partners in Possibility.From the Plus Company

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Partners In Possibility

Episodes (18)

Dec 4, 2024 Demystifying AI in Creative Measurement with Michael Cohen and Crystalyn Stuart-Loayza
Nov 13, 2024 Scary Movies, Taxes, and Marketing To Gen-Z With TurboTax
Oct 30, 2024 De-stigmatizing Women’s Healthcare in Brands and Beyond With Katie Jensen and Lauren Redfern

Partners In Possibility

Dec 4, 2024
31¼ minutes
0

According to our latest Statista report, only 54% of marketers are embracing AI to optimize their campaigns. The reasons for slow adoption include challenges with implementation, the change management behind new tools, or a misunderstanding of the power that AI can bring to the marketing table. Sadly, the result is that more than half of today’s marketers are not using AI to its fullest potential. Today we’re demystifying how marketers can accelerate their creative measurement and better use AI and prediction tools. In this episode we’re speaking to Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen...

Partners In Possibility

Demystifying AI in Creative Measurement with Michael Cohen and Crystalyn Stuart-Loayza

Plus Company

00:00 -31:12