From Lab to Label: The Scientification of Consumer Brands

Citruslabs

Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.

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From Lab to Label: The Scientification of Consumer Brands

Episodes (50)

Mar 25th Episode #48: The Truth About Supplement Absorption with Dr. Shilpa Raut from Cymbiotika
Mar 11th Episode #47: Challenging the Pet Food Industry with Sue Delegan from Brutus Broth
Feb 25th Episode #46: Biomarkers and the New Standards in Clinical Trials

From Lab to Label: The Scientification of Consumer Brands

Mar 25, 2026
41¼ minutes
38 MB

You've read the label. You've taken the pill. But do you actually know if it's working? In this episode, Susanne sits down with Dr. Shilpa Raut, VP of Research and Development at Cymbiotika. Drawing on years at pharmaceutical giants like Novartis and Ritual, Shilpa pulls back the curtain on supplement science. Shilpa breaks down why absorption and delivery matter just as much as quality, how liposomal formulation is changing the game, and why Cymbiotika is putting its finished products through clinical trials. What’s covered in this episode: The transition from bi...

From Lab to Label: The Scientification of Consumer Brands

Episode #48: The Truth About Supplement Absorption with Dr. Shilpa Raut from Cymbiotika

Citruslabs

00:00 -41:17