IAB MENA Podcasts Channel

IAB MENA

Welcome to the IAB MENA Podcasts, where we delve in to all things relating to the ever changing world of Digital marketing in MENA.

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IAB MENA Podcasts Channel

Episodes (3)

Oct 10, 2023 How to Get Started with CTV in MENA
Jul 7, 2023 2022 MENA Digital Adspend Panel Reaction
Apr 12, 2023 DOOH Value Proposition

IAB MENA Podcasts Channel

Oct 10, 2023
51¼ minutes
94 MB

Connected TV (CTV) has transformed the television consumption habits of audiences, bringing about a significant impact on the media landscape. Within the MENA region, CTV advertising is rapidly emerging as a potent and promising avenue to connect with viewers.On the panel to discuss the white-paper produced by the IAB MENA Task Force were Kellie Hanley of Teads, Hamid Davari from OSN, Samer Akhter of ArabyAds, Mazen Mansour from OMD, Roxana Nicolescu of Wego.

IAB MENA Podcasts Channel

How to Get Started with CTV in MENA

IAB MENA

00:00 -51:20