The Difference Engine | B2B Category Design | Private Equity | Venture Capital

Categorical

The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategy https://www.becategorical.com/

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The Difference Engine | B2B Category Design | Private Equity | Venture Capital

Episodes (74)

Wednesday 73. The AI Impact Episode
Wed Mar 11th 72. OpenClaw: Analysing the hype
Feb 25th 71. How Europe can fight back!

The Difference Engine | B2B Category Design | Private Equity | Venture Capital

Mar 25, 2026
54½ minutes
125 MB

Tactics don’t last forever. We’re seeing it right now in the Premier League. The era of Pep Guardiola’s possession dominance is coming under pressure, as teams like Mikel Arteta’s Arsenal gain an edge through set-piece mastery. We’re seeing tactic shifts in the tech, as the old blueprint for category dominance, the SaaS Playbook, loses its edge in the age of AI. But AI hasn’t just changed the game, it’s reshaped the field it’s played on. So how should today’s gaffers rethink their tactics to create the next generation of...

The Difference Engine | B2B Category Design | Private Equity | Venture Capital

73. The AI Impact Episode

Categorical

00:00 -54:29