The Peerbound Podcast

Peerbound

On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "The Peerbound Podcast" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

The Peerbound Podcast

Episodes (53)

May 13th Kate Mahon, Director of Customer Lifecycle Marketing at Cisco, on How Business Context Shapes Marketing
Apr 14th Brittnee Dawson, VP of Product & Customer Marketing at Service Express, on Advocacy at Every Stage
Jan 8th Jess Walker McFarland, Customer Advocacy Leader, on Leadership & Building Advocacy for IPO Readiness

The Peerbound Podcast

May 13, 2026
31 minutes
28 MB

Description: In this episode, Kate and Sunny talk about what it really means to understand the business you're operating in and how that changes the way you do customer marketing. Kate shares lessons from starting her career during the Great Recession in London, localizing campaigns across 10 markets in the Middle East for HP, and eventually going in-house at Splunk where she learned how to communicate the full lifecycle value of customer marketing to the CMO. She breaks down why knowing where your company's capital comes from (public, PE, venture, family-owned) changes how you set strategy, allocate resources...

The Peerbound Podcast

Kate Mahon, Director of Customer Lifecycle Marketing at Cisco, on How Business Context Shapes Marketing

Peerbound

00:00 -30:52