Brand Slam Podcast

(add)ventures

Join (add)ventures founder and CEO, Steve Rosa, and brand sportscaster Joe Kayata, for the only podcast that covers winning brands, team-culture building and marketing trends with a triple play of insights, humor and fun. Our Brand Slammin’ discussions go off the pole as guest champions knock it out of the park. We always get real—and often real rowdy.

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Brand Slam Podcast

Episodes (72)

Thu Oct 15th EP 66: How General Mills turns culture into connection
Thu Oct 1st EP 65: Serving up a Hall of Fame brand
Sep 18th EP 64: The romantic, dancing and baby raves: Branding human connection

Brand Slam Podcast

Oct 15, 2026
26½ minutes
23 MB

What does it take for household names like Cheerios, Pillsbury and Nature Valley to connect with consumers across cultures? And how can marketers make those connections without losing what makes their brands recognizable? On this episode of Brand Slam, Joe Kayata and guest co-host Michelle Spriegel, VP of Global Marketing Strategy and Innovation at (add)ventures, sit down with Glory Alcántara, Director of Multicultural Marketing at General Mills, to explore how some of the world’s most recognizable brands are making more meaningful connections with consumers. With nearly two decades at General Mills, Alc...

Brand Slam Podcast

EP 66: How General Mills turns culture into connection

(add)ventures

00:00 -25:35