Controllers Classified

Brex

Controllers and accountants perform some of the most critical and dynamic roles in business — and this podcast will share their inside stories and strategies. Join us as they divulge exclusive insights on the topics redefining the world of accounting and finance, from AI to digitization to globalization. Presented by Brex, an AI powered spend platform

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Controllers Classified

Episodes (26)

May 20, 2025 Weathering tariff risks: Richie Mashiko’s framework for lean, resilient CPG brands
Mar 25, 2025 Mastering e-commerce accounting with Scentbird’s Amber Papp
Feb 26, 2025 From accounting to operations, how Brad Silicani became COO of Anrok

Controllers Classified

May 20, 2025
39 minutes
36 MB

Host Erik Zhou, CAO at Brex, sits down with Richie Mashiko, Fractional CFO, to unpack the financial complexities of running high-growth e-commerce and CPG brands. From measuring the right things to navigating ad spend, pricing strategies, and fragile supply chains amidst tariffs, Richie offers a unique operator’s perspective on what it takes to drive sustainable growth in today’s market. Key quotes “There are 4 things I look at in an e-commerce business: cost of goods, operating expenses, advertising spend, and profit” “A lot of e-commerce businesses are dependent on the performance and efficiency of ads on Meta, Go...

Controllers Classified

Weathering tariff risks: Richie Mashiko’s framework for lean, resilient CPG brands

Brex

00:00 -38:46