Community Powered Marketing

Community Powered Marketing Podcast is dedicated to empowering marketers to unlock the potential of their audience and elevate engagement, advocacy, and loyalty through online brand communities. At a time of seismic change, community is the single most important tool to drive customer acquisition, retention, and sales. Each episode will help you discover how to cultivate your community, mobilize your brand evangelists, and build a game-changing relationship with your most valuable consumers. Your audience is waiting.

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Episodes (14)

Jan 24, 2024 Consumer-guided Digital Marketing ft. Tiffany Pegues
Dec 7, 2021 Resolutions for The New Year - Elevating Your Marketing Through Community ft. the Vesta Team
Nov 30, 2021 Why Growth Shop Believes You Need a Community Now ft. Mark Patchett

Community Powered Marketing

Jan 24, 2024
35½ minutes
33 MB

In this exciting episode, Sue Frech sat down with Tiffany Pegues, Head of Social, Search, and CRM at Church & Dwight Co. Tiffany shares insights into the digital strategies she leads, emphasizing the importance of authentic voices in brand communities and the power of consumer energy. We discuss the challenges of keeping up with social media algorithms and the role of brand communities in advocacy. Tiffany also provides valuable advice for marketers looking to start a brand-owned community. Looking ahead to 2024, she highlights the opportunities a...

Community Powered Marketing

Consumer-guided Digital Marketing ft. Tiffany Pegues

Community Powered Marketing

00:00 -34:35