Service Design Principles

Neolux Consulting

An irreverent podcast about Service Design Principles hosted by Guy Martin and Daniele Catalanotto. Join us as we provide you with a deeper understanding of service design principles, enhanced by real-world examples and anecdotes from Daniele’s extensive expertise as a leading service design practitioner and founder of the Swiss Innovation Academy, and Guy’s experience from working with global companies and startups in various roles, including service delivery, client services, and corporate education. Explicit tag is for language (we drop a few swear words here and there) and occasional “adult themes”. Support us with Value 4 Value Find out more about “V...

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Service Design Principles

Episodes (20)

Jul 3, 2024 Naming
Jun 1, 2024 Workplace
Apr 19, 2024 Technology

Service Design Principles

Jul 3, 2024
33½ minutes
31 MB

In this episode of Service Design Principles, Guy and Daniele talk about the critical role of naming in service design. Daniele shares a story from his parents’ experience establishing a church in Switzerland, where an initial naming choice led to confusion. A renaming solved the issue and shaped the church’s identity. The discussion then moves to project naming. Daniele explains how names can set expectations and influence outcomes. He emphasizes the importance of names that convey vision and values, avoiding generic terms that might mislead stakeholders. Guy adds his perspective, recounting how different group name...

Service Design Principles

Naming

Neolux Consulting

00:00 -32:32