The Luxury Mind

Paul Russell and Helen Villiers

The Luxury Mind is co-hosted by Paul Russell and Helen Villiers and explores the psychology of luxury consumers. It delves into the thought processes, emotions, and decision-making patterns of high net worth individuals and offers insights on influence, persuasion, and behavioural prediction, helping luxury businesses engage effectively with discerning consumers. Paul and Helen use an engaging, accessible style, blending theory with real-world examples, making complex ideas easy to understand for a diverse audience.

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The Luxury Mind

Episodes (16)

Jul 13, 2024 Ep 16. Exclusivity vs. Exclusion: Brand Narcissism
Jul 3, 2024 Ep 15. Affordable Luxury is Nonsense
Jun 24, 2024 Ep 14. Luxury Means Different Thinks To Different People.

The Luxury Mind

Jul 13, 2024
40¾ minutes
36 MB

This week, Helen and Paul dive into the fascinating concept of brand narcissism and how it can negatively impact luxury brands. They chat about how some brands seem to get caught up in their own image and status, almost like they're gazing at themselves in a mirror all day. This obsession often comes with a worrying lack of empathy towards their customers. They can't ignore the growing importance of inclusivity and how the expectations of luxury consumers are evolving. People want to feel valued and appreciated when they indulge in luxury, not superior or excluded. A luxury...

The Luxury Mind

Ep 16. Exclusivity vs. Exclusion: Brand Narcissism

Paul Russell and Helen Villiers

00:00 -38:57