Heroes of Marketing Cloud

DESelect

In the Heroes of Marketing Cloud series, DESelect’s CEO and Co-Founder Anthony Lamot hosts a conversation with exceptional Salesforce Marketing Cloud professionals about a myriad of topics on the world of Marketing, including lessons from their professional experiences, valuable insights into the Marketing Cloud community, and career advice for new and established marketers.

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Heroes of Marketing Cloud

Episodes (26)

Jan 5, 2025 Jurgen Bult: AI in Consumer Goods, The Importance of People Development, and Campaign Management | Episode 25
Oct 19, 2024 Amber Sellens: Building a Horizontal MarOps team, Brand Consistency, and MarTech Leadership | Episode 24
Sep 30, 2024 Lukas Lunow: 2024 Marketing Champion on Evolving with Salesforce, Leading a Global Team | Episode 23

Heroes of Marketing Cloud

Jan 5, 2025
31½ minutes
28 MB

In this episode, Anthony Lamot interviews Jurgen Bult, CRM Lead EMEA at Dyson. He shares clear insights into a foundational tool for CRM campaign management, streamlining segmentation processes, and enabling efficiency in rolling out campaigns across multiple channels. He highlights the often-overlooked importance of people development in Martech, emphasizing the need for proper training and staffing to fully leverage new tools. This conversation offers valuable takeaways for professionals navigating the evolving Martech landscape.

Heroes of Marketing Cloud

Jurgen Bult: AI in Consumer Goods, The Importance of People Development, and Campaign Management | Episode 25

DESelect

00:00 -30:35