Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy
Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
It's easier than ever to launch a podcast. But it's never been harder to grow one. Part of the problem is that podcasts are a uniquely difficult platform to grow. But that problem is compounded by the majority of podcast growth advice that is based on guesswork, one-off "this worked for me", and emulating famous podcast hosts that are playing a different game (and by different rules) than the rest of us. And so we get an endless stream of helpful-sounding advice like: post more clips, stay consistent, chase every new platform, and hope the audience eventually shows up. But...
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