The Hidden Gem

Maya Demishkevich

The Hidden Gem is a podcast dedicated to empowering community college presidents, leaders, marcomms with the knowledge and insights they need to harness the full potential of strategic marketing and communication within their institutions. In today's fast-paced educational landscape, effective marketing and communication strategies are crucial for not only student recruitment but also for fostering a thriving and engaged community. This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success. By showcasing real-world examples, case studies, and interviews with experienced community college leaders and higher ed...

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "The Hidden Gem" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

The Hidden Gem

Episodes (36)

Mar 24, 2025 Ep. 30: Stop Chasing, Start Attracting: The Power of Inbound Marketing in Higher Ed
Mar 10, 2025 Ep. 29: How Colleges and Employers Can Partner to Bridge Workforce Gaps
Feb 24, 2025 Ep. 28: Lessons from Both Sides: Insights on Community College Marketing from a Private University Perspective

The Hidden Gem

Mar 24, 2025
41 minutes
37 MB

In this episode of The Hidden Gem, host Maya Demishkevich sits down with Marcus Hanscom, an expert in higher ed marketing, to demystify inbound marketing and its impact on student engagement and enrollment. Many institutions focus on traditional advertising, but Marcus explains why inbound marketing - a strategy centered on attracting students through valuable, relevant content - is the key to long-term enrollment success. From content marketing to SEO, paid advertising, and AI-powered content creation, this episode breaks down how colleges can build an inbound strategy in-house without massive budgets. If your institution is looking to move beyond "s...

The Hidden Gem

Ep. 30: Stop Chasing, Start Attracting: The Power of Inbound Marketing in Higher Ed

Maya Demishkevich

00:00 -40:42