AdMission

Tapt Podcasts

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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AdMission

Episodes (100)

Monday The Masterclass in Modern Marketing: With Mark Ritson
Tue Aug 11th What happens when brands stop selling perfection
Mon Aug 3rd "It's still about presence": Why Coca-Cola is the ultimate marketing power

AdMission

Aug 17, 2026
48¾ minutes
43 MB

In today’s episode, we sit down with Mark to cut through modern marketing hype and focus on the fundamentals that actually drive growth. We chat about the harsh realities of brand building, the rise of AI and synthetic data, and we had an exclusive sneak peek at Mark's upcoming project on history’s greatest marketing case studies. We watch: Heinz See omnystudio.com/listener for privacy information.

AdMission

The Masterclass in Modern Marketing: With Mark Ritson

Tapt Podcasts

00:00 -46:58