Earning Ears
W2D1 Media
Do I have your attention? This is Earning Ears. A podcast about creating content that EARNS your audience’s attention. Many B2B organisations focus on what they can get out of their content and what’s in it for them. I want to see a shift in our mindsets around creating content. Content marketing is supposed to be pulling, not pushing. Let’s make a shift—from grabbing attention to earning attention, from building an audience to earning an audience, and from growing a community to earning a community. How do we do that? Well, isn’t that the question...
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