Sequence Over Strategy

Michelle Warner

Welcome to Sequence Over Strategy, a show about small business entrepreneurship. Michelle Warner's goal is to help you find and trust your own sequence of actions rather than follow someone else's theoretical strategy. In every episode she takes a real challenge or question shared by real entrepreneurs like you, and figures out the right next action to take. Together, you'll wrestle with the problem, examining your business to find solutions. And every time you'll walk away with a single tool or framework, you can apply to your own business. So stop looking for playbooks. Stop chasing strategy. Don't search for...

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Sequence Over Strategy

Episodes (46)

Thu Feb 12th Why Your Niche Feels Off
Jan 29th The Power of Positive Haunting
Jan 15th The Real Job of Engagement

Sequence Over Strategy

Feb 12, 2026
20 minutes
18 MB

You can have a clear niche on paper and still feel like something is off, and that’s usually the clue that you’re missing a layer. In this episode, Michelle breaks down why defining your ideal customer often leads to hesitation and second-guessing, even for experienced business owners. She introduces the difference between demographic niches and situational niches, and explains how understanding what your customers are dealing with, not just who they are, can completely change the way your marketing lands. Resources The Michelle Warner Networking That Pays Free Workshop

Sequence Over Strategy

Why Your Niche Feels Off

Michelle Warner

00:00 -20:06