Crossing the Desert: how businesses are setting and growing in the Emirates
Fortis
Crossing the Desert is the UAE's first reality show, where the central narrative follows an entrepreneur arriving in Dubai with the goal of launching a business. Each episode presents unique challenges and tests, creating a dynamic and unpredictable storyline. We ourselves do not know how our first season will end, because this is the real story of our host, and we experience it alongside him and our listeners! As our host navigates the journey of making decisions for his own business, he also engages with ambitious entrepreneurs who have already succeeded in Dubai with their small businesses. These conversations highlight...
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