The POMCAST

Premier Online Marketing

A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.

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The POMCAST

Episodes (16)

Jan 21st Search Traffic & Leads: Advertising Strategy in the Age of AI
Dec 3, 2025 Building SEO-First Apartment Websites That Win Local Search
Nov 4, 2025 The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing

The POMCAST

Jan 21, 2026
29¼ minutes
20 MB

Search advertising is changing fast—and AI is accelerating the shift. In this episode of The POMCAST, Premier Online Marketing Founder & CEO, Mike Shaug, breaks down how Google, Microsoft, and Meta are reshaping paid search and lead strategy in a world driven by automation, AI-powered search results, and shifting user behavior. Mike shares how AI Overviews are impacting clicks and traffic across the web, why local search remains more stable, and what advertisers should know about campaign formats like Performance Max (PMax)—including the trade-offs that come with less visibility and control. The conv...

The POMCAST

Search Traffic & Leads: Advertising Strategy in the Age of AI

Premier Online Marketing

00:00 -29:20