The Hummingbird Effect with Wendy Coulter

Hummingbird Creative Group

Welcome to "The Hummingbird Effect," a podcast dedicated to uncovering the subtle yet powerful ways that small innovations can transform your business. Hosted by Wendy Coulter, CEO of Hummingbird Creative Group, this show delves into the stories and strategies behind successful brand building. For over 25 years, Wendy has helped CEOs and business leaders redefine their brands through innovation and compelling narratives. In this podcast, she shares the insights and lessons learned from her extensive experience, exploring how a strong brand orientation can significantly increase the value of your business. Each episode features engaging conversations with industry leaders, business advisors, and...

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The Hummingbird Effect with Wendy Coulter

Episodes (42)

Sep 1st Building Business Value Before You Exit With Todd Bailey
Aug 18th Business Brokerage, Exit Planning, and Using AI to Boost Marketing with Don Emmett
Aug 11th Stop Carrying the Business in Your Head: Adi Klevit

The Hummingbird Effect with Wendy Coulter

Sep 1, 2026
52¼ minutes
48 MB

In this episode of The Hummingbird Effect, Wendy Coulter and Hannah Jernigan sit down with Todd Bailey, an exit planning coach, EOS implementer, and former financial advisor who sold his own business in 2023. Todd shares what he learned from going through his own exit and how business owners can prepare years in advance to build value, reduce owner dependency, and create a smoother transition. The conversation explores why so much of a business's value can come from intangible assets and social capital, why businesses become less valuable when they depend too heavily on the owner, and how...

The Hummingbird Effect with Wendy Coulter

Building Business Value Before You Exit With Todd Bailey

Hummingbird Creative Group

00:00 -52:11