Brain Driven Brands

Sarah Levinger

Host Sarah Levinger breaks down the advanced neuromarketing secrets of 9-figure brands (like True Classic, Spotify, and Plants vs. Zombies) to show you psychology tactics any e-commerce brand can use today to cut costs, boost sales, and captivate the masses.

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Brain Driven Brands

Episodes (133)

Wednesday What Makes a Good Creative Strategist?
Fri May 1st The Psychology Trick That Makes Your Price 26% More Persuasive
Apr 16th The New Avatar Framework (How to Build Avatars That Scale in 2026)

Brain Driven Brands

May 6, 2026
17¼ minutes
17 MB

In this episode, we get into the three layers of the job (tactical, exterior, interior), why "taste" is the hardest skill to teach, and the in-house vs agency debate that keeps getting it wrong. If you're a creative strategist trying to level up (or a founder trying to hire one) this is the framework we wish we had years ago. Plus: why the apprenticeship model dying is the real reason the industry can't produce great talent anymore. ⚡ IN THIS EPISODE → Why you can teach someone to be adequate at creative strategy, but not great → The 3-tier...

Brain Driven Brands

What Makes a Good Creative Strategist?

Sarah Levinger

00:00 -17:21