SaaS Marketing Weekly

Ryan James

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

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SaaS Marketing Weekly

Episodes (112)

Today #112: Why your LinkedIn ads aren’t working for lead generation
Tue Sep 8th #111: Full marketing strategy audit. What we scaled, fixed, and stopped at Rocket SaaS
Tue Sep 1st #110: 8 key things you must change to sign bigger clients

SaaS Marketing Weekly

Sep 15, 2026
7 minutes
12 MB

In this episode, Ryan shares that LinkedIn Ads are not a lead generation channel. Google Ads is, because people go there actively searching for a solution. Nobody scrolls LinkedIn hoping to find a B2B SaaS vendor. LinkedIn is a place where people consume content, and it should be treated as a content amplification channel. Takeaways: LinkedIn ads are not a lead generation channel. Leads come off the back of them, but that is not what they are forGoogle Ads is where people are actively searching for a supplier. So LinkedIn and Google Ads should never...

SaaS Marketing Weekly

#112: Why your LinkedIn ads aren’t working for lead generation

Ryan James

00:00 -06:44