The Profitable Creative

Christian Brim, CPA/CMA

Hey, Creative! Are you ready to discuss profits, the money, the ways to make it happen? The profitable creative podcast is for you, the creative, how you define it. Videographers, photographers, entrepreneurs, marketing agencies. You get it. CEO of Core Group and author Christian Brim interviews industry experts, creative entrepreneurs and professionals alike who strive to be creative and make money at the same time. Sound like you?Tune in now. It's time for profit.

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The Profitable Creative

Episodes (177)

Jun 2nd How Do You Stand Out in a Crowded Market? | Christopher Lochhead
May 28th Why Human Creativity Matters More Than Ever in the Age of AI | Nic Taylor
May 26th Should Entrepreneurs Scale Their Business Forever? | Michael Keenan

The Profitable Creative

Jun 2, 2026
52½ minutes
35 MB

Send us Fan Mail PROFITABLE TALKS... On this episode of The Profitable Creative, host Christian Brim sits down with Christopher Lochhead, entrepreneur, bestselling author, and co-creator of the Category Design movement. Christopher shares why legendary businesses don't compete for existing demand—they create entirely new categories. The conversation explores how language shapes markets, why most companies struggle to define the problem they solve, and how category designers create different futures instead of incremental improvements. Christopher also discusses his latest book, Creator Capitalist, and explains why AI is shifting value away from knowledge and ex...

The Profitable Creative

How Do You Stand Out in a Crowded Market? | Christopher Lochhead

Christian Brim, CPA/CMA

00:00 -51:32