Category Creation Lab: The Play Bigger Podcast

Play Bigger

Welcome to Category Creation Lab: the Play Bigger Podcast, the ultimate destination for devotees, disciples, and adopters of Category Design. Produced and created by the team behind the best-selling book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, this insightful new podcast is must listen for founders, entrepreneurs, investors, enterprise leaders, CMOs and CEOs looking to become the Category Kings and Queens of their category.Led by Founder and Godfather of Category Design, Al Ramadan, Play Bigger is the leading advisory/ consultancy agency dedicated to enterprises from seed series A to post IPO looking to capture 76% of...

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Category Creation Lab: The Play Bigger Podcast

Episodes (4)

Nov 13, 2024 Markets Just Don't Understand
Oct 17, 2024 GenAl Trough of Disillusionment
Sep 6, 2024 Decisions Every Category King Must Make - Double Down, Evolve or Reinvent

Category Creation Lab: The Play Bigger Podcast

Nov 13, 2024
45 minutes
41 MB

-Wave of change happening, will it crush you or will you crush it? -Identifying an unsolved, real problem has untapped, incremental market opportunity -Founders have identified a missing in the world but forget to lead with the problem and jump to the product/solution -Problem Market Fit is more important than Product Market Fit -Offering Q4 Problem Workout for select early stage companies

Category Creation Lab: The Play Bigger Podcast

Markets Just Don't Understand

Play Bigger

00:00 -45:08