The Persuasion Game

The Forge

Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "The Persuasion Game" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

The Persuasion Game

Episodes (36)

Feb 3rd The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans
Jan 20th Our take on marketing, strategy and insights in 2026
Jan 6th Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society

The Persuasion Game

Feb 3, 2026
31¼ minutes
0

“You need an insights function that is really focused on being a catalyst for growth in an end-to-end way.” For many years, the insights industry has desired a ‘seat at the top table’, influencing decisions at the most senior levels of their organisations. There are few insights professionals as senior and influential to their businesses as our guest on this episode, Stephan Gans, Senior Vice President of Insights and Analytics at PepsiCo. Stephan shares the steps PepsiCo’s insights team has taken to move from order-taking to being a true catalyst for business growth, wh...

The Persuasion Game

The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans

The Forge

00:00 -31:13