The Persuasion Game

Forge

The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.

About PodLP

PodLP is the leading podcast app for feature phones. With 10M+ installs in nearly every country, PodLP is available for KaiOS on the KaiStore and JioStore, as well as Cloud Phone and Android. If you're interested in promoting "The Persuasion Game" on PodLP, contact sales@podlp.com.

Screenshots are mockup renders of PodLP for KaiOS. Actual design may vary based on platform, operating system, and app version.

The Persuasion Game

Episodes (37)

Tue Mar 10th What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola
Feb 3rd The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans
Jan 20th Our take on marketing, strategy and insights in 2026

The Persuasion Game

Mar 10, 2026
27¼ minutes
0

“The biggest thing that children show me is that there are no limits to what we can do.” In this episode of The Persuasion Game podcast, we’re taking inspiration from the creativity of children. Our guest is Sarah Horowitz, Marketing Director for the UK and Northern Europe at Crayola. Crayola is an incredibly well-established brand, and has been relevant in homes and schools for more than a century. We discuss how it’s maintaining and growing that position in a fast-changing world, how it puts creativity at the centre of everythi...

The Persuasion Game

What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola

Forge

00:00 -27:20