Expected Goals

Unofficial Partner

Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it. It is hosted by journalist and football business analyst Matt Cutler, best known as the writer, producer and presenter of breakthrough sports business podcast documentary The Pirates vs the Premier League, and a rotating cast of co-hosts who have been at the forefront of women's football's growth and commercialisation.

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Expected Goals

Episodes (44)

Oct 15, 2025 Q&A: Where players want to play, WSL attendances and Brazilian soccer
Oct 8, 2025 How are majority investments into "decoupled" clubs structured?
Sep 24, 2025 Q&A: Drinking in seats, betting sponsors and publishing models

Expected Goals

Oct 15, 2025
34½ minutes
0

Welcome to the second edition of our fortnightly podcast dedicated exclusively to answering YOUR questions! This week Matt is joined by Adrian Jacob to tackle what league you’d ideally play in if you’re one of the best players in the world; whether enough gameweeks have now passed for the WSL to be worried about attendances; and how Brazilian football can get out of mindset of hosting women’s games behind closed doors. If you're enjoying the podcast, please give us a like and a review! It will help us become more discoverable. Expe...

Expected Goals

Q&A: Where players want to play, WSL attendances and Brazilian soccer

Unofficial Partner

00:00 -34:28