The Kee To Growth

Jen McKee

Welcome to The Kee to Growth, the ultimate podcast for trade business owners ready to level up their marketing game! Hosted by marketing maven Jen McKee, this show dives deep into the strategies, tools, and insights you need to dominate the digital landscape. Specializing in TikTok marketing for trades, Jen shares her expertise to help you turn clicks into customers and viewers into lifelong clients. Whether you're a seasoned pro or just getting started in the trades, The Kee to Growth delivers actionable tips, inspiring success stories, and the latest trends in marketing tailored just for your industry. Tune in...

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The Kee To Growth

Episodes (86)

Tue Aug 18th Word of Mouth to SEO Wins: Samantha Houchin's Real-World Approach to HVAC Marketing
Tue Aug 11th Building a Sellable Business: 4 Strategies to Multiply Your Trade Business Value from Patrick Lange
Tue Aug 4th Josh Crouch on Search Everywhere Optimization: Navigating Marketing in the AI Era

The Kee To Growth

Aug 18, 2026
35¼ minutes
49 MB

On this episode of the Kee To Growth Podcast, host Jen McKee sits down with Samantha Houchin, co-owner of The Weather Changers, an HVAC company in Denver, Colorado. Samantha shares her journey of launching a family business from scratch alongside her husband Chris, reflecting on the realities of entrepreneurship far beyond the glossy surface. From humble beginnings that involved passing out homemade flyers with a stroller in tow, Samantha details how the first customers came via word of mouth, neighbors, and creative grassroots marketing efforts. The conversation dives deep into early marketing strategies, including direct mail campaigns...

The Kee To Growth

Word of Mouth to SEO Wins: Samantha Houchin's Real-World Approach to HVAC Marketing

Jen McKee

00:00 -35:20