Red Light, Green Light

Cindy Skalicky

Hi everybody and welcome to Red Light Green Light, the podcast where we bring you incredible guests in science, technology and innovation to help you understand kind of what's under the hood, right? When we're thinking about red lights and green lights, we're thinking about how to get our audiences to action.

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Red Light, Green Light

Episodes (85)

Tuesday The Leader Effect | With Erika Hecht
Tue Oct 20th Are You Married to the Solution, vs Married to the Problem? | With Reamonn Soto
Tue Oct 13th S04E29 Drawing Out Your Genius | With Lisa Rothstein

Red Light, Green Light

Oct 27, 2026
36½ minutes
50 MB

Erika Hecht, author of "The Leader Effect: How to Grow Faster by Leading the Market" and leader of Market Ascent, discusses replacing outdated sales and marketing playbooks with growth through industry leadership. Hecht also explains how companies stuck chasing leads and quarterly numbers can become magnets by defining a bold leadership stance, aligning teams, and demonstrating market leadership daily to build trust and shorten the path to senior decision makers. She outlines her trademarked framework—Accelerate (define the market and energize go-to-market), Elevate (co-create value through collaboration and co-innovation), and Dominate (advance the industry for greater impact, not ego). Ex...

Red Light, Green Light

The Leader Effect | With Erika Hecht

Cindy Skalicky

00:00 -36:26