The Curiosity Current: A Market Research Podcast

AYTM

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.

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The Curiosity Current: A Market Research Podcast

Episodes (62)

Tuesday The coming qualitative renaissance with Deborah Mendez
Tue May 19th An outsider's case for why surveys will outlast every trend with Marin Mrsa
Tue May 12th The bystander problem in market research with Brooke Reavey

The Curiosity Current: A Market Research Podcast

May 26, 2026
47¾ minutes
105 MB

In this episode of The Curiosity Current, consumer insights expert Deborah Mendez explains how to unlock growth by looking beneath surface level consumer claims. She argues that the common gap between what people say and what they actually buy is not a research failure. Instead, it indicates an unmet need where consumers are in conflict between their values and their options. Deborah shares her strategies for using agile research to find patterns across multiple data points, allowing researchers to move from simple validation to becoming strategic creators. The discussion also covers the practicalities of managing research under pressure...

The Curiosity Current: A Market Research Podcast

The coming qualitative renaissance with Deborah Mendez

AYTM

00:00 -45:59