The Big Idea with Elizabeth Gore

Yahoo Finance

This is your ultimate guide to navigating the wild ride of launching a small business - packed real talk, expert strategies, and inspiring success stories. Catch new episodes every Thursday.

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The Big Idea with Elizabeth Gore

Episodes (46)

Thursday How this CEO turned free blog posts into a successful paid business
Thu Feb 5th Inside the heated rivalry that helped ignite Vita Coco's success
Jan 29th Why speed to market matters more than the perfect business plan

The Big Idea with Elizabeth Gore

Feb 12, 2026
23 minutes
0

What if the key to growth is already in your DMs? This week on The Big Idea with Elizabeth Gore, Outfit Formulas CEO & Founder Alison Lumbatis joins the show to answer the question: How do I turn followers into paying members? What started as a blog about escaping Lumbatis’ “yoga pants rut,” Outfit Formulas turned into a $19-a-month membership community after she simply asked her audience what they needed. By building trust, listening closely, and delivering real value, Lumbatis transformed loyal readers into a thriving, app-based community. Yahoo Finance’s The Big Idea with Elizabeth Gore take...

The Big Idea with Elizabeth Gore

How this CEO turned free blog posts into a successful paid business

Yahoo Finance

00:00 -23:09