The Viking Chats: Candid Conversations on Property, PropTech & Business

Kristjan Byfield

The Viking Chats is a UK property podcast featuring candid conversations with the people shaping lettings, property management, estate agency and PropTech.Hosted by Kristjan Byfield, co-founder of The Depositary and Base Property Specialists, each episode gets beyond the polished company story to explore how people actually build businesses, lead teams, adopt technology, tackle regulation and deal with the realities of working in residential property.Guests range from letting agents, property managers and PropTech founders to industry leaders, entrepreneurs and the people challenging how things have traditionally been done.Expect frank opinions, real experiences, occasional disagreements and plenty of unexpected...

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The Viking Chats: Candid Conversations on Property, PropTech & Business

Episodes (64)

Tuesday The Branding Mistake That Could Cost You Millions with Ted Schlueter
Thu Nov 5th From Failed Actress to CEO: Alice Bullard's Unconventional Journey
Oct 20th The Future of Property: Fewer Players, Bigger Portfolios & Better Data with Nitin Aggarwal

The Viking Chats: Candid Conversations on Property, PropTech & Business

Nov 10, 2026
40½ minutes
27 MB

You've spent 10, 15, maybe 20 years building a successful business. You've put in the hours, taken the risks, built the team and established a loyal customer base. But when the time comes to sell, are you going to get what it's actually worth? Or have you spent all those years building a business without building a brand that buyers will pay a premium for? In this episode of The Viking Chats, Kristjan Byfield sits down with Ted Schlueter, American branding expert, entrepreneur and author of Branding for Buyout, for a fascinating...

The Viking Chats: Candid Conversations on Property, PropTech & Business

The Branding Mistake That Could Cost You Millions with Ted Schlueter

Kristjan Byfield

00:00 -39:34