The Physics of Startups

Rob Snyder

Most founders are stuck in the pain cave - and no one can tell them why. This podcast is for founders who want to understand why some startups take off and other's don't. - With Rob Snyder (3x founder, Harvard Innovation Lab fellow, ex-HBS and McKinsey). - Practical insights to help founders escape the pain cave and build profitable businesses. PMF newsletter: https://howtogrow.substack.com Work with Rob: https://www.robsnyder.org Contact: rob@reframeb2b.com

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The Physics of Startups

Episodes (31)

Friday Learning from Infomercials: How to describe your product
Fri Feb 13th Is your customer BLOCKED or COPING?
Fri Feb 6th Cyberstarts: Inverting the idea stage

The Physics of Startups

Feb 20, 2026
41¼ minutes
38 MB

Today we’re learning from true masters of their craft - the heroes behind infomercials and “As seen on TV” product - who understand PULL more intuitively than the best marketers. Rob breaks down the “TurboPump” infomercial, which communicates just about everything a customer needs to know within 16 seconds. Lessons include: Sequencing a sales call How to describe how your product works How to improve your sales calls using this approach How to differentiate your supply vs. others Turbo Pump infomercial: YOUTUBE https://youtu.be/MtzSgzijGyk?si=4EfpEv7Maff...

The Physics of Startups

Learning from Infomercials: How to describe your product

Rob Snyder

00:00 -41:19