The Physics of Startups

Rob Snyder

Most 0-to-1 and product-market fit advice is a pile of things that worked for someone, once. This show is built on causal relationships, not tactics. Rob Snyder has helped 50+ startups go from $0 to $1M ARR. He's the creator of the PULL framework and author of "The Power of PULL" which explains why customers buy and why some startups scale and others stall. For VC-backed and bootstrapping founders who are tired of advice that sounds smart but doesn't work. More about Rob: https://www.robsnyder.org

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The Physics of Startups

Episodes (57)

Fri Aug 21st Cold Outbound (from Rob's a16z talk)
Fri Aug 14th Why your product makes it hard to see demand ("The Demand Lens")
Fri Aug 7th The 'No-Speculation' Rule (for the overthinking founder)

The Physics of Startups

Aug 21, 2026
36¾ minutes
24 MB

Everyone's favorite topic - outbound! Think about your LInkedIn or email inbox - what makes most cold outbound so bad? Rob breaks down what actually causes someone to take a meeting from a cold message, and what you are probably doing that's shooting yourself in the foot. Rob introduces the "hierarchy of interestingness," a way to rank what's actually interesting to your recipient instead of what you want to tell them, plus the specific landmines that quietly kill response rates even when the core message is good. Links GTM Acc...

The Physics of Startups

Cold Outbound (from Rob's a16z talk)

Rob Snyder

00:00 -34:58