Owning The Coast

Santa Cruz Vibes Media, LLC

Owning The Coast is your weekly deep dive into the people, places, and possibilities that make Santa Cruz one of the most inspiring places to live. Hosted by real estate pro Brandi Jones, mortgage and market expert Ryan Buckholdt, and insurance specialist Jerry Seagraves, the show blends their unique expertise with candid conversations and dynamic guests. Each week, you’ll hear stories that go beyond property lines — from navigating the local housing market to discovering hidden trails, tasting the best bites in town, and meeting the entrepreneurs, artists, and community leaders shaping the coast. Whether you’re a long-time local, a newc...

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Owning The Coast

Episodes (30)

Mon Aug 10th Ethan Estess: What We Build. What We Protect.
Jul 14th Max Turigliatto: Building A Speakeasy In Santa Cruz
Jul 10th Tricia Mogensen and Jenny Keck: Branding That Actually Scales

Owning The Coast

Aug 10, 2026
2¾ hours
42 MB

ADUs, insurance, and mortgages sound like separate topics until a deal falls apart and you realize they are chained together. We start with what we’re seeing right now in Santa Cruz County: attached ADUs that insurers do not want, roof age and replacement cost rules that keep tightening, and the brutal reality that if you cannot secure homeowners insurance, you often cannot secure the loan. Housing policy may encourage added units, but underwriting, affordability, and timelines decide what actually gets built and bought. From there, we sit down with Santa Cruz native Ethan Estess, a Stanford-trained mar...

Owning The Coast

Ethan Estess: What We Build. What We Protect.

Santa Cruz Vibes Media, LLC

00:00 -01:00:59