The Agri-Works Podcast

Agri-works

The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing. Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.

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The Agri-Works Podcast

Episodes (13)

Thu Oct 15th Data: Vanity or Value?
Fri Oct 2nd Agricultural Audiences: guesswork or evidence?
Sep 4th Attention: Stop the Scroll or Lose Trust?

The Agri-Works Podcast

Oct 15, 2026
36 minutes
25 MB

How do you tell a real result from a stat that just looks good in a slide? Olivia Skeoch and Steph Rogers (The Social Farmhouse) get into vanity metrics versus the numbers that actually matter, why attention is getting harder to earn across every channel, and how to read survey data without over-trusting a small sample. They cover email and newsletter measurement, negative hooks agricultural brands avoid, and using real benchmarking data to shape content strategy.

The Agri-Works Podcast

Data: Vanity or Value?

Agri-works

00:00 -35:47