This Could Work

Saylor

This Could Work is a podcast where we celebrate creative risk taking and the people shaping the future of brands Host Will Trowbridge, founder of creative agency Saylor, sits down with founders and creatives to explore the real stories behind big leaps — no fluff, just the highs, lows, and everything in between.

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This Could Work

Episodes (7)

Thu Feb 12th Fandoms, Chaos & Free TV: How Tubi Became a Social Powerhouse
Jan 29th Kevin Prince Turned Viral Thinking Into a Creative Empire, Launching The Very First Drone Show Agency
Dec 18, 2025 How Walt Disney World Imagineer Michael Hundgen Landed Everyone’s Dream Job

This Could Work

Feb 12, 2026
37½ minutes
34 MB

When your brand becomes a meme (in a good way) you know something’s working. In this episode, This Could Work host Will Trowbridge sits down with Celeste Roque, Head of Social at Tubi to unpack the bold, fandom-fueled strategy behind one of streaming’s most talked-about brands. From cultivating an unapologetically chaotic voice to tapping into hyper-niche communities, Tubi proves that when you truly understand your audience, engagement isn’t forced—it’s inevitable. Watch for stories from behind Tubi’s most viral moments, the strategy that fuels its fearless tone, and how a social...

This Could Work

Fandoms, Chaos & Free TV: How Tubi Became a Social Powerhouse

Saylor

00:00 -36:36