Selling Isn't Everything

Brent Adamson & Shari Levitin

The show where legendary minds reveal the human truths behind real influence, connection, and performance. Hosted by Brent Adamson, co-creator of both The Challenger Sale and the newly released The Framemaking Sale, and Shari Levitin, author of Heart and Sell, featured in Harvard’s sales curriculum. If you think sales is all about pressure, product, or polish… think again. Because the shortest path to better numbers? Is making a human connection.

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Selling Isn't Everything

Episodes (11)

Mar 10th The Secret to Consistency in Sales Success with Lisa Magnuson: EP 011
Feb 24th Garrett Blood on Building a Mission-Driven Culture That Puts People First: EP 010
Feb 10th Emotional Supply Chains and Real Impact: The Tim Hardin Leadership Approach: EP 009

Selling Isn't Everything

Mar 10, 2026
44 minutes
41 MB

Brent and Shari sit down with the remarkable Lisa Magnuson, a powerhouse in strategic, complex sales who has built her career—and her business—on helping organizations land the massive, game-changing deals. Lisa Magnuson brings a blend of warmth, wit, and serious strategy to everything she does, from her free-range childhood in Menlo Park to leading top-performing teams at Xerox and now, consulting for sales leaders looking to win their “5x deals.” The discussion is anything but a typical sales interview. Instead, it’s a heartfelt, candid exploration of what actually creates sales success: discipline, strategic thinking, genuine cu...

Selling Isn't Everything

The Secret to Consistency in Sales Success with Lisa Magnuson: EP 011

Brent Adamson & Shari Levitin

00:00 -43:52