Monetize This! Where Podcasting Best Practices Come to Die

David Beckemeyer

Part creative rebellion, part cozy rant, Monetize This! takes a friendly swing at the podcasting rulebook and celebrates the joy of doing it wrong on purpose. The industry keeps saying “monetize your podcast.” And sometimes the response is: “Monetize this!” Monetize This! serves podcasters who: • care about the craft of the show • care about ideas and conversations • care about impact • are skeptical of guru advice • may monetize someday… or may not monetizethispodcast.substack.com

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Monetize This! Where Podcasting Best Practices Come to Die

Episodes (11)

Mar 30th The Audience Growth Advice Podcasters Should Ignore with Alex Sanfilippo
Mar 16th Editing Is Care, Not Inefficiency with Tonya Pieske
Mar 2nd Guesting on Podcasts Without Playing the Guru Game with Russell Van Brocklen

Monetize This! Where Podcasting Best Practices Come to Die

Mar 30, 2026
12 minutes
11 MB

Podcasting advice usually follows a predictable script: * Grow your audience. * Monetize the audience. * Sell a course teaching other people how to monetize their audience. But today’s guest accidentally breaks that formula. Alex Sanfilippo, founder of PodMatch and host of Podcasting Made Simple, builds tools for podcasters, teaches podcasting, and works with thousands of hosts… yet he argues something that sounds almost heretical: Stop focusing on growing your audience. Instead, focus on the listeners you already have. In this episode of Monetize This!, we d...

Monetize This! Where Podcasting Best Practices Come to Die

The Audience Growth Advice Podcasters Should Ignore with Alex Sanfilippo

David Beckemeyer

00:00 -12:07