Defining Moments with Dustin

Dustin Heise

Defining Moments with Dustin Heise is where leadership meets high-performance sport. Dustin, CEO of Canada Snowboard, sits down with the athletes, coaches, and leaders who know what it takes to build strong teams and values-driven cultures. Expect real conversations, practical insights, and a closer look at the world of snowboarding, from Olympic drama to grassroots beginnings.

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Defining Moments with Dustin

Episodes (35)

Tuesday Larry Peters – Chief Revenue Officer, World of Dance
Tue Oct 13th Jess Nicol - Co-Founder & CEO, Nicol
Tue Oct 6th Daniel Oladejo - Professional Athlete, Business Development Representative at GameStrat

Defining Moments with Dustin

Oct 20, 2026
18 minutes
12 MB

What makes sport so powerful at bringing people together? In this episode of Defining Moments, Dustin Heise sits down with Larry Peters, Chief Revenue Officer at World of Dance, to explore the business, culture, and community behind sports and entertainment. Larry shares what he has learned from more than 15 years working across major sports, live entertainment, brand partnerships, technology, and new market development. The conversation covers why sport creates such a strong shared identity, what dance can teach us about community, and why brands need to move beyond simple logo placement toward real...

Defining Moments with Dustin

Larry Peters – Chief Revenue Officer, World of Dance

Dustin Heise

00:00 -17:40