Marketing for Developers 2026

Justin Jackson

A podcast for people building software products in the age of AI. Hosted by Justin Jackson.

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Marketing for Developers 2026

Episodes (4)

Apr 3rd Case Study: Freek and His Team Launch a New App
Mar 23rd Marketing case study: agency launches SaaS product

Marketing for Developers 2026

Apr 3, 2026
11¼ minutes
10 MB

Justin does a live teardown of the landing page for There There, a new AI-powered help desk from Spatie in Belgium. Practical takeaways for launching a product in the AI age. 00:00 Intro and first look at There There's landing page 00:52 Headline and design — clean, modern, tight 01:11 Show the humans behind the product (team avatars, hover states) 01:24 Why human faces matter in the age of AI vs. autonomous companies like Polsia 02:37 Make your product screenshots interactive with hoverable feature highlights 03:17 Structured text content on your page feeds LLMs and AI search 03:41 Real te...

Marketing for Developers 2026

Case Study: Freek and His Team Launch a New App

Justin Jackson

00:00 -11:19