Behind The Bench

Lawbrokr

Behind the Bench brings you the raw, untold truths of building and running a law practice, the unheard moments from your favourite legal voices.Hosted by Daniel Steinberg (Founder & CEO of Lawbrokr), each episode features unfiltered conversations with law firm leaders, founders, and operators, diving into what really happens behind growth, failure, pressure, and leadership.No fluff. No scripts. No BS. Just the real stories that happen behind the bench.

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Behind The Bench

Episodes (16)

Tue Aug 18th How Lisandro Matos Built a Law Practice Through Language and Personal Branding
Tue Aug 4th Built on People: How Greg Gilston Is Growing a Law Firm and Consultancy at the Same Time
Jul 21st Clarity Wins: How Brian Glass Builds Law Firms That Grow With Focus and Discipline

Behind The Bench

Aug 18, 2026
24½ minutes
17 MB

What if your biggest advantage isn’t scale, but specificity? In this episode, Daniel sits down with Lisandro Matos to unpack how leaning into a language niche, combined with a strong personal brand, became the foundation for building a thriving practice. Rather than trying to serve everyone, Lisandro shares how focusing on a specific community created deeper trust, stronger referrals, and faster growth. They dive into how language can be a true differentiator in legal services, why personal branding amplifies that advantage, and how showing up consistently builds credibility over time. Lisandro also breaks down ho...

Behind The Bench

How Lisandro Matos Built a Law Practice Through Language and Personal Branding

Lawbrokr

00:00 -24:29